Neuro-effect: Mindfulness

Seaside 09 is designed to activate brain areas tied to self-awareness, visuospatial processing, and reflective though. Exposure to the ingredients and combinations of ingredients in Seaside 09 are tied to the feeling of being mindful and aware. 


21%

of ingredients are associated with mindfulness [1].

+92%

amplified effect (average lift) of combination of ingredients that drive mindfulness compared to the average of the database [2].

 

*Data analysed as part of IFF's Science of Wellness program.

[1] Scores as of December 2024, with 640 ingredients tested in the database.

[2] Scores as of December 2024, with 383438 combinations of ingredients in the database.

SMELLS

  • AQUATIC
  • CITRUS
  • WOODY

The perfumer

"Seaside 09, in my view, should help people feel calm, cool & composed — like the fiirst breath of morning air. It should build confiidence.
Sea salt evokes ocean spray and wind-tossed hair, while mineral notes bring the cool, stony texture of coastal cliffs. It’s the scent of nature untouched—pure and grounding."

Miroslav Petkov, Dubai

Miroslav’s perfumery journey began in 2002 in Plovdiv, Bulgaria. Based in Dubai, Miroslav is a Senior Perfumer at IFF, whose focus is on formulating fragrances that feel like ‘play’ - he reminds us that science can, and should be, fun.